Asim Shahzad, Muhammad Shehzad Khan, Raees ur Rehman, Muhammad Naeem, and Zobia Shabeer. “A DATA-DRIVEN FRAMEWORK FOR EVALUATING AND IMPROVING THE SEO PERFORMANCE OF PAKISTANI UNIVERSITY WEBSITES”. Spectrum of Engineering Sciences, vol. 3, no. 11, Nov. 2025, pp. 757-68, https://www.thesesjournal.com/index.php/1/article/view/3647.