Farwa Zainab, Farwa Nazim, Muhammad Kashaf, Naeem Aslam and Muhammad Sajid Maqbool (2026) “ PREDICTIVE ANALYTICS FOR CUSTOMER CHURN IN SUBSCRIPTION-BASED BUSINESSES USING MACHINE LEARNING”, Spectrum of Engineering Sciences, 4(4), pp. 596–618. Available at: https://www.thesesjournal.com/index.php/1/article/view/2460 (Accessed: 17 April 2026).