ZANIRA FAHAD; FAHAD SALEEM DODHY. BIG DATA ANALYTICS, ARTIFICIAL INTELLIGENCE, DIGITAL MARKETING, AND BUSINESS PERFORMANCE. Spectrum of Engineering Sciences, [S. l.], v. 4, n. 3, p. 5361–5381, 2026. Disponível em: https://www.thesesjournal.com/index.php/1/article/view/3741. Acesso em: 13 nov. 2026.