SHEHARYAR HUSSAIN; RANA MUHAMMAD YASIR NASEEM. BIG DATA ANALYTICS FOR PREDICTIVE DECISION MAKING IN COMPLEX BUSINESS ENVIRONMENTS. Spectrum of Engineering Sciences, [S. l.], v. 4, n. 6, p. 3564–3578, 2026. Disponível em: https://www.thesesjournal.com/index.php/1/article/view/3434. Acesso em: 4 jul. 2026.