FARWA ZAINAB; FARWA NAZIM; MUHAMMAD KASHAF; NAEEM ASLAM; MUHAMMAD SAJID MAQBOOL. PREDICTIVE ANALYTICS FOR CUSTOMER CHURN IN SUBSCRIPTION-BASED BUSINESSES USING MACHINE LEARNING. Spectrum of Engineering Sciences, [S. l.], v. 4, n. 4, p. 596–618, 2026. Disponível em: https://www.thesesjournal.com/index.php/1/article/view/2460. Acesso em: 17 apr. 2026.